History of Aeffe

Aeffe Group is a worldwide organisation that deals in the luxury goods and fashion sector, dealing mainly in prêt-a-porter, footwear and leather goods. With the company’s focus lying on “uniqueness and exclusivity”, they develop, produce and distribute products under own-label brands and under licensed brands. Their own label brands include “Alberta Ferretti”, “Philosophy” “Moschino” and “Pollini”, while their licences brands include “Blugirl”, “Cedric Charlier” and “Ungaro”. Aeffe Group also deals in the distribution of other products and accessories that supplement its range such as perfumes, children’s clothes, watches, sunglasses, etc.  Aeffe has a large number of showrooms and flagships stores in Milan, Rome, Paris, London, Los Angeles and many other prestigious fashion cities around the world.

Founded in 1972 by Alberta Ferretti, Aeffe has grown through its incorporation of a number of different clothing brands, particularly as a result of the founder’s own involvement in and love of fashion.

Aeffe Group is divided into two segments: prêt-a-porter and footwear and leather goods.

Prêt-a-porter

1983 saw a partnership between Aeffe and Franco Moschino, a designer of note, who has since been a valuable contributor to Aeffe’s success. Moschino itself grew to become an internationally recognised name brand in the 1990s, continuing on even after the disappearance of its founder with his family, staff and friends keeping the legacy going.

This was followed in 1995 through to 2003, with collaboration by Aeffe with the notorious Jean Paul Gaultier resulting in a self-titled line “Jean Paul Gaultier.”

2007 saw the addition of Velmar, a company that had long played a role in Aeffe’s lingerie and swimwear lines. Aeffe had originally acquired 75% of the company in 2001 and fully acquired the remaining 25% in 2007.

Aeffe’s prêt-a-porter subsidiaries include; Moschino, Velmar, Aeffe USA, Aeffe Retail, Clan Café, Nuova Stireria Tavoleto, Aeffe UK, Aeffe France, Aeffe Japan, Moschino Japan, Moschino Korea, Fashoff UK, Moschino France, Moschino Gmbh, Bloody Mary and Moschino USA.

Footwear and leather goods

This division is mainly consistent of and operated by Pollini and its subsidiaries. The company Pollini itself was established in 1953 in Italy and has since rose to international fame. Aeffe and Pollini reached an agreement in 2001 that added an accessories aspect to Aeffe’s already impressing range of collections and acquired a controlling stake in the company. 2007 saw Aeffe become the sole shareholder, acquiring the remaining 28%.

The footwear and leather goods subsidiaries consist of Pollini Retail, Pollini Suisse and Pollini Austria.