Thursday, 30 July 2015

Chapter Three – Key Concepts and Questions (KCQs)

Key Concepts

There are four general purpose financial statements: balance sheets, income statements, statements in changes of equity and cash flow statements. I never knew there was more to a company’s financials than the straight up income and end profit they have.

The balance sheet is the one statement that shows a snapshot of the business on a particular day at a particular time. It details the company’s assets, liabilities and equity on a possible two sheets – the consolidated balance sheet which includes the company’s subsidiary financials and the standard balance sheet which is just the parent company on its own.

The income statement, on the other hand, shows how the company has changed over time since the previous report. It shows the company’s revenue and expenses. To me, this seems like the most loved and common statement in company’s reports. All people, well… I, tend to care about is the bottom line, whether the company is making money or losing it and this statement shows me exactly where all the good stuff is coming from and then where they’re throwing it away. A nice healthy stream of revenue is just what anyone would like to see (especially in my own bank account, please).

The statement in changes in equity is the third financial statement. It details the change in the shareholders’ equity over the period. I personally don’t have much interest in this statement as I am not an investor and it’s not my equity being tossed around the place, so the only people who would really have a vested personal interest would be those that had a financial stake.

The fourth financial statement is the cash flow statement which shows the opening and closing cash balances for the period and the cash inflows and outflows for the period. I had always wondered (since I commenced my accounting course two weeks ago) what the importance of the cash flow statement was and the study guide finally enlightened me. The biggest breaker of a business is going bankrupt (going into liquidation) and that’s the result of running out of cash, the most important asset. At the end of the day, that’s the measure of a business’ value and if it runs out, it means the business is unsuccessful. The cash flow statement, as I now realise, helps keep track of the inflows and outflows of cash so as to monitor how the business is maintaining and enhancing its most valuable asset.

It’s not just good enough to have these financial statements just sitting there doing nothing except looking pretty confusing, you have to be able to make sense of them. One way is ratios, which analyses the relationships between different items in the financial statements. It’s just like baking a cake, where when you increase or decrease the amount of mixture you need or how many cakes you have to make, the numbers/amounts of the ingredients/items change in proportion with each other. You don’t double the number of eggs without doubling the sugar as well. It’s all about proportion and structure, you need a certain combination of ingredients, a framework of what you need, in order to successfully make the cake.

All in all, every business works on the same basic ideologies and values, trying their best to make their business profitable and successful. Through financial statements, users – be it individuals, shareholders, businesses, creditors and anyone else so inclined – can look and understand the basics of a company and what makes it tick. The annual report and its financial statements illustrate the essence of what has occurred during the time elapsed since the previous report and allows for users to interpret meaning and understanding from the information presented.


Things I Find Confusing

What I find confusing is how a company’s financials can be separated into ‘Parent’ and ‘Group’ categories. Isn’t a company a sum of the whole? Essentially a company IS each of its components, so the group is the parent in my interpretation. If a company is made up by its subsidiaries, how do you separate the subsidiaries from the company as the subsidiaries make up the company?

It states that “An item called non-controlling interests or minority interests in the equity of your firm’s balance sheet represents the equity in the subsidiary companies not owned by the parent company (and thus not owned by the equity investors in the parent company).” So does that mean that if a company does own the entire 100% of a subsidiary company, than the equity investors also in a sense own the subsidiary as well? And if so, why doesn’t the parent company just absorb the subsidiaries into itself and its own operations? It is essentially the same company now as it’s owned by them?


Things I Find Difficult to Understand/Believe

What I find difficult to believe is how in the blazes this phrase “As a guy, I am determined to do my bit to reverse this worrying statistic in the future” ended up in my study guide. Really, really? I feel like I’ve launched from a study guide into someone’s diary.

Back on a more serious note, the whole cash flow and dividends concept is a little hard to grasp. Having never encountered dividends and the share market beyond that annoying thirty second update on the news, it is a foreign topic to me. Buying shares in itself is a rather confusing process, and dividends aren’t any easier. I understand that dividends are paid to shareholders – equity investors – but how and when and why they distribute them is unclear. Isn’t giving away all of your profits a bad idea in case of misfortune? And then, not rewarding shareholders discourages investment, right?

The study guide includes the formula Dividends (d) = Operating cash flow (C) – Capital outlays (I) + Net cash flow from debt owners (F) and then goes on to change the formula in a way I don’t quite comprehend. It then goes on to say cash flow which makes up the ‘C’ variable can mean completely different things and numbers. Combining all these different aspects that don’t quite click for me, just makes for a super confusing experience.


Things I Find Boring

Sometimes I find the text again goes off on a tangent of flowery, descriptive language that doesn’t really add to the topic, it just makes it more longwinded and on occasion hard to read. It also restates the same phrase again and again, just in different words – exactly how my English teacher always told me not to write! It just makes it seem like there’s more information, but it’s just sugar-coating nothing. It makes the text drag on and on, and make it’s boring to read. Also, the repeated references to texts we’ve never read that don’t even add to the topic at hand add to the longwindedness of the text.

The whole section on ratios was rather monotonous as the text never really got to the point of ratios; the definition of what they actually are, what their purpose is and why they’re specifically relevant to accounting and decision making.


Things I Find Exciting/Surprising

I really like the comparison to introductions at parties. At just a quick introduction, you smile and say hi, but after ten minutes you’re whisked off in the excitement of dancing and music (and alcohol, if you’re so inclined) and you tend to forget all about them. But, if you get to know them better, you remember them and have the beginnings of a relationship.

I remember being invited to my friend Shane’s 12th birthday party a few years ago (okay, more than a few). He had gone to a different school for about a year and a half and, as expected, had made new friends that I didn’t know. There were two girls, one I talked to all night and one that I didn’t. The girl I talked to was Rebecca and I could tell you a number of things about her. The other, I couldn’t even tell you her hair colour. The point is, after spending a few hours getting to know Rebecca; I knew so much more about her and built a friendship that lasted years that involved me learning things about her I never would have guessed in the beginning. Even now that I haven’t spoken to her in 12 months or so, I still remember all these things.

The same goes for financial statements; if you spend the time getting to know them, you’ll learn more about them slowly but surely, and even if you don’t go near accounting for the next ten years, you’ll still remember the main important things about them (and even some things not so important) and have a ‘relationship’ with them.


To further the analogy of financial statements being like people, they all have similarities and differences, as Martin points out when he says “But just as we each have a different face, so our faces also have some similarities.” Financial statements can also have different names, just like people have different nicknames they respond to; like Emily can be referred to as Em, Emmy, Emse, Emsey, Emsalee, etc. etc. They still refer to the same person just as different names for a specific financial statement still refers to the same thing. And just like people, you can get along with some financial statements better than others, for example; the balance sheet and I are best buddies, love hanging out with that guy, but the statement in changes in equity, he and I are best kept at a hundred paces unless you want a restraining order brought out.

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